Rust Release

Info

Rust Release contacted digitalbloc to design their website to market to home consumers while providing an informational resource for industrial business users. Additionally, Rust Release requested a similar website be built for its sister product, the Rust Release Super Gel.

Solutions

digitalbloc designed the website to highlight the ease of use of the product, which would appeal to both home and industrial markets. We also implemented a PayPal-based shopping cart for ordering, and developed the marketing plan for Google AdWords to increase direct sales to the consumer market. In conjunction with a TV ad in the running, digitalbloc designed a landing page to ensure that customers who wanted to order the product via the Internet would get a cohesive website that matched the TV ad and build brand trust.